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Foreign language department Thesis «Cultural Values» Student: Zaitseva S.V. Group: PП-4 Supervisor: Hramushina Zh.A. Ekaterinburg 2004 Table of contents: Summary Key words Introduction 1. Definitions: beliefs, values 7 The value / belief puzzle 8 Contrastive orientations 12 Japanese interpersonal norms 15 2. Japanese and American patterns of social behavior 22 The national status image A Cultural model of interaction Seven statements about Americans 31 3. Factors influencing values 40 Intercultural communication: a guide to men of action 40 Cuisine, etiquette and cultural values 52 Patterns of speech 55 4. Contrast Russian’s stereotypes 58 Nine statements about Russians 58 Middle Eastern interview responses 61 5. American’s view of Russian. Russian’s view of American 65 American interview responses 65 Russian interview responses 75 Conclusion 79 Literature 80 Appendix SUMMARY A diploma work contains 80 pages, 2 tables, 1 figure, 4 books are a source of it. Key words: cross-cultural communication, values, beliefs, clusters, stereotypes. In detail it is said about concept "values", factors influencing values, the meaning of values in intercultural communication and understanding between different nations. In brief it is mentioned differences between beliefs, values. The actuality and novelty of a theme consist in the following points. Problems of the intercultural communications and cultural values are So in my work I tried: to research the influence of cultural values to
attitude one country to another; to explore and to compare Japanese and In conclusion it is noted that excellent knowledge of language is only half-affair for successful cooperation with other country. Also it is necessary to know features of people of other country in negotiating or their attitude to business. Also it is necessary to take into account features of dialogue, etiquette, relations with grown-ups and many other things. KEY WORDS Cross-cultural communication is the information exchange between one person and any other source transmitting a message displaying properties of a culture different to the one of the receiver’s culture. The source of such a message can be either a person, in an interpersonal communication process, or any form of mass media or other form of media. Values. A value is something that is important to people — like honesty, harmony, respect for elders, or thinking of your family first. They are represents what is expected or hoped for, required or forbidden. It is not a report of actual conduct but is the inductively based logically ordered set of criteria of evaluations by which conduct is judged and sanctions applied. Beliefs are generally taken to mean a mental acceptance or conviction in the truth or actuality of something. A belief links an object or event and the characteristics that distinguish it from others. The degree to which we believe that an event or object possesses certain characteristics reflects the level of our subjective probability (belief) and, consequently, the depth or intensity of our belief. The more certain we are in a belief, the greater is the intensity of that belief. Clusters are groups of inter-related industries that drive wealth creation in a region and provides a richer more meaningful representation of local industry drivers and regional dynamics trends than traditional methods and represents the entire value chain of a broadly defined industry from suppliers to end products, including supporting services and specialized infrastructure. Stereotype is a fixed set of ideas about what a particular type of person or thing is like, which is (wrongly) believed to be true in all cases. INTRODUCTION The subject of my diploma work is cultural values. Our perception of foreign cultures is usually based not on their complex reality, but on the simplified image they project. The clearer and more sharply defined that image is, the more convinced we will be that we are intimately acquainted with it: it is a mere outward confirmation of knowledge we already possess. All cultures have been designed to meet universal human needs: for shelter - for love — for friendship. While they have commonalties, they have great variety too! Values - universal feature of culture, how they might vary within and between cultures. One universal feature of culture is values. A value is something that is important to people — like honesty, harmony, respect for elders, or thinking of your family first. We can't see values directly, but we can see them reflected in people's ordinary, day to day behavior. What we value shapes what we do. If respect for elders is important to me, I might listen very patiently to grandmother's stories and not argue with her. In fact, I might turn to her for valuable and wise advice. If I value honesty, I will hope that my friends will tell me the truth and not what they think I want to hear. If harmony is more important to me, I prefer to say things that make people happy, even if those things are not exactly true. In the course of human interaction, evaluations are assigned to given types of behavior, attitudes, and kinds of social contact. Taken together they form the belief and value system, the cultural premises and assumptions, and the foundation for law, order, and the world view of given cultural groups. These systems embrace a number of assumptions about how the world is put together. Some values and norms, differentiate between good and evil, right and wrong. Some of these assumptions are made explicit in the beliefs and myths of the people. Beliefs, value systems, and world view often combine with other features of social and cultural organization to provide shared cultural symbols. The actuality and novelty of a theme consist in the following points. Problems of the intercultural communications and cultural values are Objects of research in my diploma work are behavioral samples and cultural clusters. 1. DEFINITIONS: BELIEFS, VALUES It is useful at this juncture to make some distinctions between beliefs and values. BELIEFS Beliefs are generally taken to mean a mental acceptance or conviction in the truth or actuality of something. A belief links an object or event and the characteristics that distinguish it from others. The degree to which we believe that an event or object possesses certain characteristics reflects the level of our subjective probability (belief) and, consequently, the depth or intensity of our belief. The more certain we are in a belief, the greater is the intensity of that belief. This is well attested to in the power of religious beliefs. There are
three types of beliefs, all of which are of concern to us. They are
experiential, informational, and inferential. Experiential beliefs come
from direct personal experience, of course; they are integrated at the
intrapersonal level. The second type involves information. This is
transferred on the interpersonal level and shows great cultural variation. Inferential beliefs are those which go beyond direct observation and
information. These concern rules of logic, argumentation, rhetoric, and
even establishment of facts (the scientific method). Although internal
logic systems differ from one individual to another within a culture, they
differ more from one culture to another. The most dramatic difference in
cultural variance in thinking lies between Western and Eastern cultures. VALUES Values bring affective force to beliefs. Some of these values are
shared with others of our kind some are not. Thus, we all adhere to some of
the beliefs and values generally accepted within our cultures; we reject
others. Values are related to what is seen to be good, proper, and
positive, or the opposite. Values are learned and may be normative in
nature. They change through time and are seldom shared in specifics by
members of different generations, although certain themes will prevail. For
example, the positive attributions placed upon competitiveness,
individualism, action, and other general principles that pervade the belief
and value orientation of members of the North American culture of the A cultural value system "represents what is expected or hoped for, required or forbidden." It is not a report of actual conduct but is the inductively based logically ordered set of criteria of evaluations by which conduct is judged and sanctions applied. THE VALUE / BELIEF PUZZLE Value and belief systems, with their supporting cultural postulates and world views, are complex and difficult to assess. They form an interlocking system, reflecting and reflective of cultural history and forces of change. They provide the bases for the assignment of cultural meaning and evaluation. Values are desired outcomes as well as norms for behavior; they are dreams as well as reality, They are embraced by some and not others in a community; they may be the foundations for accepted modes of behavior, but are as frequently overridden as observed. They are also often the hidden force that sparks reactions and fuels denials. Unexamined assignment of these characteristics to all members of a group is an exercise in stereotyping. ATTRIBUTIONS AND EVALUATIONS Often values attributions and evaluations of the behaviors of Americans are cold. Americans don't like their parents. Just look, they put their mothers and fathers in nursing homes. The Chinese are nosy. They're always asking such personal questions. Spaniards must hate animals. Look what they do to bulls! Marriages don't last in the United States. Americans are very friendly. 1 met a nice couple on a tour and they asked me to visit them. Americans ask silly questions, they think we all live in tents and drink nothing but camel's milk! They ought to see our airport! Americans just pretend to be friendly; they really aren't. They say, How should such statements be received? With anger? With explanation? In the following part of this chapter the concept of value
orientations will be explored. This will be followed by a review of the
major value orientations associated with people from the United States. VALUE ORIENTATIONS Compiling a list of cultural values, beliefs, attitudes, and
assumptions would be an almost endless and quite unrewarding endeavor. In setting forth a value orientation approach to cross-cultural variation, Kluckhohn and Strodtbeck (1961:10) pointed out that such a theory was based upon three assumptions: 1. There are a limited number of human problems to which all cultures must find solutions. 2. The limited number of solutions may be charted along a range or 3. Certain solutions are favored by members in any given culture group but all potential solutions are present in every culture. In their schema, Kluckhohn and Strodtbeck suggested that values around five universal human problems involving man's relationship to the environment, human nature, time, activity, and human interaction. The authors further proposed that the orientations of any society could be charted along these dimensions. Although variability could be found within a group, there were always dominant or preferred positions. Culture- specific profiles could be constructed. Such profiles should not be regarded as statements about individual behavior, but rather as tendencies around which social behavioral norms rules values, beliefs, and assumptions are clustered. As such, they might influence individual behavior as other cultural givens do; like other rules, they may be broken, changed, or ignored. In the Kluckhohn and Strodtbeck classification, three focal points in the range of variations are posited for each type of orientation. In the man-to-nature continuum variations range from a position of human mastery over nature, to harmony with nature, to subjugation to nature. Most industrialized societies represent the mastery orientation; the back-to- nature counterculture of young adults during the 1960s and 1970s, the harmonious stance; and many peasant populations, the subjugation orientation. The time dimension offers stops at the past, present, and future. Value orientations only represent" good guesses" about why people act
the way they do. Statements made or scales constructed are only part of an CONTRASTIVE ORIENTATlONS Let us take some American cultural patterns that have been identified
as crucial in cross-cultural communication and consider what assumptions,
values, and attitudes support them. Edward C. Stewart was a pioneer in
examining such American behavior in a cross-cultural perspective. His book Table 1, illustrates some of the general value orientations identified with North Americans. The left-hand column indicates what the polar point of the orientational axis might represent. The Contrast American column does not describe any particular culture, but rather represents an opposite orientation. Of course, the American profile is drawn in broad strokes and describes the mainstream culture; ethnic diversity is of necessity blurred in this sweeping treatment. Thus, with the reservations noted above, it can be said that in the relationship of human beings and nature, Americans assume and thus value and believe in doing something about environmental problems. Nature can and should be changed. In addition, change is right and good and to be encouraged. That toe pace of change has increased to a bewildering point in the United States at the present time presents problems, but, as yet, change has not been seen as particularly detrimental. Equality of opportunity is linked to individualism, lack of rigid
hierarchies informality, and other cultural givens. It is manifested in The achievement orientation calls for assessment of personal
achievement, a latter-day Horatio Alger (Lee Iacocca) orientation. A future
orientation is joined to the positive value accorded change and action. Cause-and-effect logic joined to a problem-solving orientation and a
pragmatic approach to problems defines the much-vaunted scientific method. The statements above simply point out some very general orientations
that have driven and, to some degree, still guide North American society. Table 2 offers a contrastive look at some American and Japanese values. Such culture-specific contrast alerts us to the need to examine our cultural values and assumptions from the perspective of others. As one studies the dimensions of contrast, one cannot help but marvel at the communication that does take place despite such diversity. Okabe, in drawing upon Japanese observations about some well-known American values, reveals a new perspective to us. For example, the bamboo whisk and octopus pot metaphors refer to a reaching out tendency in the United States as opposed to the drawing inward of the Japanese. Omote means outside and omote / ura combines both the inside and outside world. In the heterogeneous, egalitarian, sasara-type, doing, pushing culture of the United States, there is no distinction between the omote and the ura aspects of culture. In the hierarchical takotsubo-type, being, pulling culture of Japan, a clear-cut distinction should always be made between the omote and the ura dimensions of culture, the former being public, formal, and conventional, and the latter private, informal, and unconventional. The Japanese tend to conceive of the ura world as being more real, more meaningful. |
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